Predict. Persuade. Perform.
AI and the Future of Profitable Brand Building
A private dinner for CMOs and senior marketing leaders at Manhatta, New York — 60 floors above the harbor.
Avinash Kaushik
Chief Strategy Officer, Human Made Machine
Former Senior Director of Global Analytics at Google. Author of Web Analytics 2.0.
The next era of brand building belongs to those who can connect strategy, creativity, and AI.
Most marketing organisations are still working it out.
Avinash Kaushik — Chief Strategy Officer at Human Made Machine, former Senior Director of Global Analytics at Google, and author of two bestselling books on analytics — joins a small group of senior marketing leaders for dinner and an unscripted conversation on what's actually shifting, what's noise, and where the sharpest CMOs are placing their bets.
The evening will cover the strategic choices driving brand growth, the central role of creative in turning strategy into measurable results, and how AI and analytics help you think smart and move fast — including Avinash's win-before-you-spend framework.
- 01Drinks reception and welcome
- 02Opening address from Human Made Machine
- 03Avinash Kaushik — perspective and open Q&A
- 04Dinner across rotating tables
- 05Dessert, drinks and close
Three questions worth the trip
Why most AI investments in marketing are underdelivering — and what the exceptions have in common
Where brand investment breaks down — and how the best teams build certainty before they spend
Why creative is the biggest risk in your media plan — and how the sharpest brands have eliminated that risk
An evening at Manhatta
60 floors above Lower Manhattan, a Danny Meyer restaurant with sweeping views of the harbor, the bridges, and the skyline at dusk. A setting that matches the conversation.
A seasonal tasting menu
Modern American cuisine from the Union Square Hospitality Group, paired with curated wine.
Private dining room
Reserved for our group of 18 — floor-to-ceiling windows, intimate, off-the-record.
The view, at golden hour
Arrive at sunset, look out across the East River, and settle in for the conversation.
Avinash Kaushik
Chief Strategy Officer at Human Made Machine. Previously Senior Director of Global Analytics at Google, and a long-time advisor to the world's most ambitious brands.
- Author of Web Analytics: An Hour a Day and Web Analytics 2.0
- 20+ years guiding marketing leaders at Google, Procter & Gamble, and global Fortune 500s
- Architect of HMM's win-before-you-spend creative framework
Request your invitation
Seats are limited and curated for senior marketing leaders.
- Dinner with 18 CMOs and senior marketing leaders
- Unscripted conversation, Chatham House rules
- Avinash's win-before-you-spend framework
- A view of Manhattan from 60 floors up